Yahoo’s Axis And The New Search Wars
Yahoo is reimagining the front end. Google is working on the back end. And Bing is tackling both. Who will win the new search wars?On Wednesday, Yahoo released Axis, a new browser plug-in and iPhone and iPad app that purports to “reinvent” the search experience. It’s not so much of a reinvention, however, than it is an upgrade of the old search experience, albeit a clever and potentially delightful one.