How Outsiders Get Their Products To The Innovation Big League At Proctor & Gamble
Proctor & Gamble gets more than half of its new product initiatives from outside its walls. Meet Julie Pickens, one of the entrepreneurs who’s partnering with the global company to bring innovation to store shelves (and expand her booger-banishing brand).Back in 2007, mother of three and enterprising entrepreneur Julie Pickens had $20,000 and a dream to create a totally new product that would help soothe kids’ chapped, runny noses. Though she had a background in sales from working with Gallo Winery, Miller Brewing Company, and owning a business as a franchisee for Cold Stone Creamery, Pickens hadn’t ever started from the proverbial napkin sketch.
Flash forward five years.