Mothers Of Invention: How Moms Help Huggies Innovate
As the maker of Kleenex, Kotex, Depends, Huggies, and other products, Kimberly-Clark is already a leader in most of its markets. But they were looking for the next big thing, something they could develop into another hit. So they assembled a team to explore the options and asked me for assistance with guiding the process.
One of the first things we did was set up several innovation sessions to explore possible new directions. As a way to spur our creativity and push beyond our current mindsets, we invited a number of outsiders to the sessions–external experts in fields related to (and also unrelated to) Kimberly-Clark’s core businesses.