The "Simple" Way To Upgrade Your Bank Account
Retail banks used to compete on interest rates and perks, but lately they’re acting like smartphone makers–offering flashy features to lure you onto their platform. Now an elegant, Apple-like standard-setter has entered the market: Simple.
Simple, formerly BankSimple, has a core value of “Don’t Suck.” The service has been in the works for a while, and already has thousands of customers on its wait list. Simple doesn’t do any one thing that’s entirely new, but it does nearly everything that’s neat about modern banking, including a transaction history that’s easy to search, built-in budgeting and analysis tools, quality iPhone and web interfaces, and, perhaps best of all, Simple has no other service to sell you than straightforward personal banking.