11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?Pardon the generalization: I don’t mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business’s social-media responsibilities.I am, however, trying to make a point: Just because you don’t understand social media doesn’t mean you should forfeit all common sense and hire your niece, nephew, or any other other recent college grad (say, your best friend’s sister-in-law’s kid) because “they’re really good on Facebook.