If you run a business online, then chances are that you have bought a Google ad. Google’s ads are the most popular marketing channel on the internet, and the search giant’s sponsored links in search results are certainly the highest-profile response advertising on the Web. And that’s despite the fact that the ads are extremely

 Each week, OPEN Forum’s editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights. 1. “Yes” people get resentful over time and aren’t really listening.From “7 Ways ‘Yes People’ Can Destroy Your Business,” by Barry Moltz   2. https://www.openforum.com/

People are numb to what’s real and what’s not on television and PBS is taking advantage of it to make a point. They created five fake ads, but they’re realistic enough that even television addicts can’t tell the difference. If you’re a Duck Dynasty fan, or a Cake Boss, Storage Wars or other reality show

Biz Stone is best known as the founder of Twitter. But things weren’t always so rosy for him: My first startup, an online reviews site called Xanga, was struggling, and, tired of being broke in New York, I quit. My wife and I headed back to my hometown of Wellesley, Massachusetts, with tens of thousands

Nearly 34,000 cyclists commute daily between New York City and New Jersey over the George Washington Bridge and along the 9W route, a scenic stretch of road along the Hudson River. This is where Strictly Bicycles, a bike shop with a back patio and a coffee bar, sits. Thanks in part to this unique space

Mastering social media remains an elusive goal for many business owners. Think of it like a middle school dance—everyone’s trying to put their best stuff out there, and most of them have no idea what they’re doing. And then there are the wallflowers standing in the corner, afraid to even step on the dance floor.

After 40 years as an entrepreneur, Keith Belling says one of his biggest secrets to success is to “surround yourself with smart people.” As co-founder of popchips, a brand of low-fat potato chips, Belling hangs out with the likes of Katy Perry, inventor of the new katy’s kettle korn flavor, and Ashton Kutcher, who is

Internet marketing is a rapidly changing field. The process of education is a never-ending one, and without it, it’s easy to get left behind. Nowhere is this more evident than when it comes to search engine optimization (SEO) and search engine marketing (SEM)—two of the core fields of Internet marketing. Are you up to speed

Remember the days when Facebook was “the” place for savvy businesses to market themselves? All a small business needed was create a profile, post consistently and the fans and “likes” would start rolling in. It offered a whole new way to engage with customers. Well, some businesses have surely benefited from Facebook exposure. Others, not

Sociologist James Hughes said, “The art of communication is the language of leadership.” Nowhere is this more crucial than for individuals pitching an idea whose success often depends less on what is said, than on how it is said. Every pitch is essentially an audition for leadership. Do you deliver your pitch in a way